Dec 07, 2020

Winnipeg

The Meat Company

Story by Sarah Ivey Photo by Gabrielle Touchette

“When you build a business because of COVID, you really have to pivot. You’ve gotta be creative. We started from scratch and built The Meat Company—a completely fresh online butcher shop.”

“My husband Steve has been a butcher for 35 years. His first job was in a grocery store. He’s a master Red Seal butcher and it’s what he’s done his whole life.”

“We always wanted a family butcher shop. But opening a storefront requires a huge amount of capital—something we just didn’t have. Being an online shop gave us the opportunity to start this business with our three children.”

“One of our biggest things, too, for going online is Steve’s health. In 2017, Steve had a heart attack. We found out at the same time he had high blood pressure, high cholesterol and type 2 diabetes. He’s super high risk so he didn’t want to work in a grocery store.”

“For us, we never want to [be] a traditional shop. People changed the way they shop and are slowly shifting to online. Making it easy for people to shop is key, which is something we’ve done. We print the orders after six every evening and get everything ready for the next day’s cut. We cut fresh every morning and deliver it in the afternoon.”

“It’s gotten to the point where we know customers’ names and their houses, but [we] don’t know them. It’s kind of neat—you have a connection, but you don’t. We get emails, texts and social media messages thanking us. Customers are not there in person to say, ‘Oh I really loved this,’ so the feedback is amazing.”

Visit The Meat Company’s website and shop today, https://www.themeatcompany.ca/

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